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By: Amy

I think the “social ROI” issue is going to be the toughest nut to crack. CEOs are notoriously numbers-obsessed, and most don’t count warm fuzzies (ie., comments, interaction, and thumbs-up/likes on...

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By: 100 Must-Know Social Media Tidbits for 2013 | DailyTekk

[...] are 6 key management issues to include within all social media strategies. More on Smart [...]

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How to create an actionable customer journey map using RACE

Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes...

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15 Applications of Artificial Intelligence in Marketing

Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the...

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How to use SWOT/TOWS analysis for prioritization [Matrix]

Our guide to creating a SWOT matrix analysis to prioritize digital marketing strategy with the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to...

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How can I use ChatGPT for marketing?

My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called...

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How do you choose the best marketing plan for your business?

Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed,...

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15 best prompts for using ChatGPT for digital marketing

15 practical examples of GPT-3/GPT-4 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT,  I reviewed...

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The what, why, and how of marketing playbooks

Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies...

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8 easy to use annual marketing budget templates for small and medium businesses

How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and...

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What is brand positioning and why aren’t you doing it yet?

Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it's Coca Cola’s...

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6 categories of laws on social media and digital content marketing

Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of...

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10 recommended AI copywriting tools for creating marketing content in 2024

What are the most popular free and paid marketing writing assistant tools using generative AI for creating content? 2023 was a rare year in marketing, where the latest martech innovations we discuss...

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What is your digital marketing maturity?

Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital...

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What is integrated marketing?

Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the...

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The Content Marketing Matrix

A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit...

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How to structure an effective marketing plan in 15 sections

Using the RACE OSA process to structure a marketing plan A marketing plan is an essential tool to compete and grow your business since it gives focus to your marketing activities by setting realistic,...

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Benchmarking your digital marketing capability

Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well...

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2024 Digital Marketing Trends shaping the Future of Marketing

Actionable steps across the pillars of digital marketing from our recent report Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and...

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How to align your marketing strategy with your objectives [framework and...

An integrated marketing strategy means every element of your marketing plan must contribute towards your goals and objectives, or be cut out of the day-to-day workload Lack of integration between...

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